What is a beautiful woman? Our media is full of images, attempting to construct what a perfect woman should look like. Sexualisation and standartisation of a female body in the media have direct negative consequences in the society. Objectivisation of body encourages the society to focus on physical appearance of women instead of embracing their personality and inner feelings. As a consequence, about half of women are dissatisfied with their bodies, which leads to a number of psychological and health problems.