Vintage: Coca-Cola in France (1950)

Vintage: Coca-Cola in France (1950)


After the war Coke decided to raise its profile and capitalize on the proliferation of refrigerators in French homes. In 1950, the Coca-Cola company decided the people of France were ready for the great taste of Coke.

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In a Paris shop, a man pours a bottle of Coca-Cola into a glass held by an elderly woman. Image: Mark Kauffman/The LIFE Picture Collection/Getty Images

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Watched by a man with several bottles in his hands, a woman drinks a bottle of Coca-Cola in a shop, in Paris, France. Image: Mark Kauffman/The LIFE Picture Collection/Getty Images

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A Coca-Cola delivery driver sits in the open door of his truck while on a break, in France. Image: Mark Kauffman/The LIFE Picture Collection/Getty Images

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An unidentified couple sit at a sidwalk cafe near the Eiffel Tower and read. Each has a bottle of Coca-Cola in front of them. Image: Mark Kauffman/The LIFE Picture Collection/Getty Images

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At a Paris bar, a man in a beret spits a mouthful of Coca-Cola at the camera. Image: Mark Kauffman/The LIFE Picture Collection/Getty Images

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View of a Coca-Cola delivery truck as it crosses Pont de l’Archeveche, near the cathedral Notre Dame de Paris. Image: Mark Kauffman/The LIFE Picture Collection/Getty Images

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People buying Coca-Cola at an air exhibition. Image: Mark Kauffman/The LIFE Picture Collection/Getty Images

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Watched by a man with several bottles in his hands, a woman drinks a bottle of Coca-Cola in a shop, in Paris, France. Image: Mark Kauffman/The LIFE Picture Collection/Getty Images

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Several unidentified men drink bottles of Coca-Cola, in Paris, France. Image: Mark Kauffman/The LIFE Picture Collection/Getty Images

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A bystander watches as a man pours a bottle of Coca-Cola into a glass held by a smiling, elderly man, in Paris, France. Image: Mark Kauffman/The LIFE Picture Collection/Getty Images

via Mark Kauffman/LIFE archives


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